Local is the New Global


Customer feedback is the data resource for monumental growth. Enjoy the interview in theaboutpages.com of Ken Peterson,… Read more

Data Everywhere – Insights Not Found


Why should we be looking at insights to inform our decisions? The simple answer, money. It's that time… Read more

Modelling marketing strategy to sell more pizza


The time when “trust your gut” was a decisive factor in developing marketing plans is over. With… Read more

Measure what really matters – Facebook perspective


The nature of the consumer journeys are getting more complex to understand and new digital advertising products… Read more

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Webinar – Does your data have purpose?


We see many companies out there – both market research and customer experience – talk about democratizing… Read more

The impact of advertising must always be questioned


Online advertising is no exception. As P&G Co wants every dollar to add value for their consumers… Read more

Local retailers can use Big Data to bolster growth


Amid a shift to online consumer spending, more than twice as many traditional brick and mortar retail… Read more

We can predict the future


A bold statement indeed, but not unjustified. Within the context of big data, it is conceivable that… Read more

Nepa, leading provider of data-driven consumer insights..


Former Ipsos chief operating officer, Ken Peterson, joins to lead Nepa in the U.S. One of Europe’s… Read more

Talk is cheap – get better and more predictive in..


To quote David Ogilvy: “The trouble [...] is that people don't think how they feel, they don't… Read more